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Fujifilm Instax Square SQ10 Instant Camera 2020 Detailed Review

Fujifilm Instax Square SQ10 Instant Camera 2020 Detailed Review.

Fujifilm Instax Square SQ10 Instant Camera: Instant print cameras come in two flavors. Most are digital, using special paper to print out your shots. Fujifilm makes some of the only instant film cameras on the market.

Fujifilm Instax Square SQ10 Instant Camera

Consumers love them because they have the most authentic look. The SQ10 is a fusion between these two technologies. It captures photos digitally but prints them on film. 


The Fujifilm Instax Square SQ10 takes the fun, nostalgic shooting experience of an instant film camera, combines it with the safety of shooting digital, and adds the appeal of a new square print format that’s familiar to both Polaroid and Instagram users.  

Fujifilm’s other Instax cameras are fully analog, which means every time you press the shutter release you get a film print. While this can lead to some great one-of-a-kind shots, you won’t always get perfection and the costs of those goof prints add up. Plus, since you get just the one print, it means to share a picture online you’ll have to take a digital picture of it or scan it first. 

Image Quality 

The image sensor in the SQ10 measures only 0.25 inches diagonally, making it roughly have the size of what you’ll find in a standard digital camera. It produces images with a resolution of 3.6 megapixels, which works out to be 1920 x 1920 pixels. Much like the Polaroid cameras of the 70s, these pictures are completely square. 

On paper, 3.6 megapixels seems pretty low. But when you compare it to most instant print cameras on the market, this is actually a step up. If you think about it in terms of screen resolution, a 1080p film is 1920×1080. With this in mind, the images of this camera have more vertical pixels than high definition. For this application, it’s one of the best image sensors on the market. 


The appearance of the Fujifilm Instax Square SQ10 is iconic. With a combination of the shiny round lens and the squared-off black body, these two design elements contrast each other and create something that is simply eye-catching. It’s roughly 6.5 inches in both height and width.

This makes it a little too big to put in your pocket, but still very comfortable to hold in the hand. The shutter buttons are built into the large recession that circles the lens, with one on each side so you can hold it in either hand. 

Image Editing 

People love these cameras because they are a throwback to the classic Polaroid. Although the images aren’t perfectly color accurate, people love the end result. Straight off the sensor, these photos don’t look anything like what you’d find on Instagram, but that’s where the editing suite comes in. 

The most basic (and likely the most popular) feature is the filters. There are 10 different filters to choose from in total. Just like Instagram, they all have names like “Cornelius,” “Luna,” “Martini,” and so on.

They do a pretty good job of adjusting the hue and giving your photo a bit of atmosphere. If you want a little more control, you can also adjust each color individually, creating the environment of your choosing. 

The printer is really what intrigued us the most. The main selling point of the Instax line is the fact that they use real film, giving your photos a feel that you can never get with digital. It turns out, this is an actual film. How does it work? 

There is a second display inside the camera. The film sits below it, and the printer uses an OLED display to expose the film correctly. Once the print is done, you get something that is unmistakably film.

The main advantage of this is that your pictures look better than anything that comes out of a Zink printer, but the disadvantage is that your print doesn’t perfectly match what you saw on the display. 



In terms of basic usage, Instax Square works a lot like a normal digital camera. There is only a single port on the side – A Micro-USB – which is used for both charging and downloading your photos.

You can store up to 160 photos on the internal memory, and the battery allows you to take 50 on a single charge. If you want more storage, there is an SD card slot on the side, so you can expand it to the size of your choosing. Since the photos are so small, a single 4GB card could hold thousands.


As far as price is concerned, the SQ10 does cost a little more upfront than other instant print cameras. However, the film is still the same price. The film is the biggest issue with these cameras. At over a buck a shot, a single bad photo can be a real frustration. But this is where this hybrid style camera shines. You get the opportunity to look over your photos beforehand and choose what you want to print. 

Final Verdict 

Final Verdict 

As certified retro junkies, we have to admit that we love instant print cameras. They’re fun to use, they’ve got a very artistic appeal about them, and there is no shortage of options on the market. However, there is one problem. Consumers are forced to make a choice.

On one side of the table, you’ve got the Zink printers. They provide you with all the conveniences of digital, at the expense of the authentic feel that film has. On the other side, you’ve got the film-based cameras.

Most consumers agree that these produce the best-looking images, but you’re going to have to have deep pockets if you want to use them regularly.